// For small businesses and sole traders · London
Carlos Natera
I build the software your business actually runs on.
For sole traders, small businesses, and people just starting out. When the work has outgrown WhatsApp, spreadsheets, or a generic app, I build the website or the app that fits.
- / Websites and web apps
- / iPhone and Android
- / Built around your work
- Sole tradersA practice, a studio, or a one-person business.
- Small businessesA team that needs a tool built around the work.
- Just startingThe product you need at the beginning, not a template.
// Selected
Work
The first line of each project is the part that had to be custom.
My own product
Morning Kitchen
One shopping list for the week, not three on the fridge.
- Web
- iPhone · in progress
- Android · in progress
Planning meals usually means recipes in one place, a plan in another, and a shopping list that never quite matches. Morning Kitchen keeps the recipes, the week, and a single merged list together.
The web app is live at morningkitchen.app. You can plan the week and shop from the browser today.
The iPhone and Android apps are in progress — the same kitchen, not on the stores yet.
Press 1–6 to open a project.
// Method
How I work
From the way you work today to software you can run.
- 01 / 04
Learn the real work
How the day runs, who it is for, and where it currently leaks — WhatsApp, a spreadsheet, or a tool built for someone else.
- 02 / 04
Agree the rules
Who does what, and what done looks like, before the screens become the project.
- 03 / 04
Build it and ship it
A website, an iPhone app, an Android app — whatever the business needs. Something people use.
- 04 / 04
Stay until you can run it
I take a few projects at a time, so I can stay close until it is yours.
// About
About
- Based
- London
- Languages
- English and Spanish
- Working
- Independent
- Pace
- A few projects at a time
// How I think
I start from the day as it is. Who does the job, what they use now, and where it breaks.
The software has to follow that. A tool built for a different business usually will not.
// What I take on
- WebA website or web app the business works in every day.
- PhonesAn iPhone or Android app, when the work is in people’s hands.
- One placeOne system for a job that is split across WhatsApp, spreadsheets, and a generic app.
That is the work behind OwlEstate, RealMama, Salto Vital, Rockmantic, and the apps I ship myself. I take a few at a time, and I stay until you can run it without me.
// Sofia
Sofia takes the brief.
You talk to her, not to me. She is my helper. She finds out what you want and what the work needs, scopes it, and sends that to me.
Sofia> I'm Sofia. I gather what you need so Carlos has the background before he talks with you, and that first conversation can stay on the work. Tell me everything in your own words. What you run, who it's for, what's in the way, and what you want made. As much as you know. If you don't know something, say you don't know. When you feel you've given enough, say so and I'll write it up.
